FROST: Expanding The Revenue Base

USAC has become one of the first short-track organizations to enter the online-betting fray. (Paul Arch photo)


  • Tim Frost

    A longtime financial analyst in the motorsports industry, Tim Frost produces the annual Race Track & Business Conference.

WILMETTE, Ill. — Sports industry leaders are constantly looking to expand their revenue base and motorsports is no exception. The ultimate combination is to engage fans and give them a chance to earn money.

Betting could be the answer.

 

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